Privacy policy
YKYW (“we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit ykywbike.cc, purchase our products, subscribe to marketing communications, or contact our customer service team.
This Privacy Policy applies to visitors and customers in the United States, the United Kingdom, the European Economic Area (EEA), Canada, Australia, and other locations where our website is accessible.
1. Who We Are
YKYW is an online cycling apparel store operated by Guangzhou Quqi Clothing Co., Ltd. through the Shopify platform.
Website: https://ykywbike.cc
Company: Guangzhou Quqi Clothing Co., Ltd.
Business Address: Tairong Business Center, Original Element Creative Park, No. 63 Xizheng Road, Liwan District, Guangzhou, Guangdong, China
Customer Service Email: servicecycling@outlook.com
For questions about this Privacy Policy or requests concerning your personal information, please contact us using the email address above.
2. Personal Information We Collect
The personal information we collect depends on how you interact with our website and the services you use.
2.1 Information You Provide
When you place an order, create an account where available, subscribe to marketing communications, or contact us, we may collect:
Contact information: Your name, email address, telephone number, billing address, and shipping address.
Order information: Products purchased, selected sizes and colors, order number, order history, and information relating to returns, exchanges, and refunds.
Payment-related information: Transaction references, payment status, and other information needed to process or verify a payment. Payment card details may be collected and processed directly by the payment provider you select.
Account information: Information needed to establish and maintain your customer account, where account registration is available.
Customer service information: Messages and information you provide when asking about products, sizing, shipping, returns, refunds, or other matters.
Marketing preferences: Your newsletter subscription status, communication preferences, and relevant consent records.
We ask that you provide only the information necessary for your purchase or inquiry.
2.2 Information Collected Automatically
When you visit our website, certain information may be collected automatically by our website infrastructure and enabled third-party services, including:
IP address and approximate location derived from your IP address.
Browser type, device type, operating system, and language settings.
Pages viewed, products viewed, referral sources, and interactions with website features.
Website usage information, such as clicks and navigation activity.
Cookies, online identifiers, and similar technologies.
Advertising interactions and conversion events, where applicable.
The information collected depends on your browser and device settings, your cookie preferences, applicable law, and the technologies enabled on our website.
2.3 Information from Service Providers
We may receive information from service providers that support our store, payments, shipping, analytics, advertising, and customer communications.
For example, Shopify, payment providers, and advertising or analytics platforms may process information associated with your order or interactions with our website, depending on the services used.
3. How We Use Your Personal Information
We use personal information for the following purposes:
3.1 Processing Orders and Providing Services
We use relevant information to:
Process and confirm orders.
Arrange payments, shipping, and delivery.
Send order confirmations and shipping updates.
Handle returns, exchanges, refunds, and customer inquiries.
Provide customer service and resolve disputes.
3.2 Operating and Improving Our Website
We may use technical and usage information to:
Operate and maintain our online store.
Improve website functionality and the shopping experience.
Identify technical problems and monitor website performance.
Detect fraud, prevent abuse, and protect our website and customers.
3.3 Analytics and Advertising
Where analytics and advertising tools are enabled and their use is permitted by applicable law, we may use relevant information to:
Understand website traffic and visitor interactions.
Measure advertising performance and conversions.
Evaluate the effectiveness of marketing campaigns.
Show relevant advertisements on third-party platforms.
Create or evaluate advertising audiences.
Where required, we will obtain consent before using non-essential cookies or advertising technologies. You may also have rights to opt out of certain advertising-related data processing under applicable privacy laws.
3.4 Marketing Communications
Where permitted by law, we may use your contact information to send promotional emails, product updates, and offers if you have subscribed or otherwise authorized such communications.
You may unsubscribe from promotional emails at any time by using the unsubscribe link included in the email or by contacting us.
We may continue to send transactional and service-related communications, such as order confirmations, shipping notifications, and responses to customer inquiries, where necessary.
3.5 Legal Compliance and Security
We may use or disclose personal information where reasonably necessary to comply with applicable law, respond to lawful requests, enforce our terms, prevent fraud, protect our rights, or establish, exercise, or defend legal claims.
4. Legal Bases for Processing
Where required by applicable data protection laws, including the GDPR, we process personal information on one or more of the following legal bases:
Contractual necessity: To process your order and provide services you request.
Legal obligations: To comply with applicable legal, tax, accounting, and regulatory requirements.
Legitimate interests: To maintain website security, prevent fraud, provide customer service, and improve our services, where these interests do not override your rights.
Consent: To use personal information for activities requiring consent, such as certain non-essential cookies, advertising technologies, or marketing communications.
Where processing is based on consent, you may withdraw your consent at any time. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.
5. Cookies and Similar Technologies
Our website may use cookies and similar technologies to support essential website functions and, where enabled, analytics and advertising activities.
These technologies may be used to:
Remember items in your shopping cart.
Support checkout, website security, and essential functions.
Understand website traffic and performance.
Measure advertising effectiveness and conversions.
Support advertising personalization where permitted.
5.1 Types of Cookies
Depending on the services enabled, cookies may include:
Essential cookies: Necessary for core website functions, security, and checkout.
Analytics cookies: Used to understand website traffic and improve performance.
Advertising cookies: Used to measure advertising effectiveness or support personalized advertising.
5.2 Managing Cookie Preferences
Our website provides a cookie consent banner. Where required by applicable law, non-essential cookies and tracking technologies should only be activated after the appropriate consent has been obtained.
You can manage your preferences through the cookie settings available on our website, where provided. You may also manage cookies through your browser settings. Blocking certain cookies may affect some website functions.
6. Third-Party Services
We use Shopify to operate our online store. Depending on the services enabled and your interactions with our website, certain third-party providers may also process personal information.
6.1 Shopify
Our online store is hosted by Shopify. Shopify provides e-commerce infrastructure and related services that support product displays, checkout, order processing, and store operations.
Shopify may process contact information, order information, device information, and website usage data as necessary to provide its services.
For more information, please review Shopify's Privacy Policy.
6.2 Payment Providers
Payments are processed through the payment methods made available at checkout. Depending on the available options and the method you select, a payment provider may process your payment information to authorize transactions, complete payments, prevent fraud, and meet legal obligations.
Payment processing is subject to the relevant provider's terms and privacy policy.
For more information, you can review:
Only the payment providers actually used for a transaction will process the relevant payment information.
6.3 Meta Advertising Services
Where Meta advertising tools, including the Meta Pixel, are enabled, certain website interactions may be used to measure advertising performance, understand conversions, or support advertising audiences.
Depending on the configuration, information such as page views, product interactions, purchase events, browser identifiers, and other online activity data may be processed by Meta.
Where required, these technologies will be used in accordance with applicable consent requirements and privacy choices.
For more information, please review Meta's Privacy Policy.
6.4 Google Analytics and Google Ads
Where Google Analytics or Google Ads conversion tracking is enabled, Google may process information about website visits, product interactions, advertising clicks, and conversion events to help us understand website performance and measure advertising effectiveness.
Depending on the configuration, information may include cookie identifiers, browser and device information, and online activity data.
We do not intend to send unnecessary direct identifiers or sensitive personal information through analytics or advertising tags.
For more information, please review Google's Privacy Policy.
6.5 Email Marketing and Customer Support Services
If we use third-party email marketing services, those providers may process your email address, subscription status, and marketing preferences to manage permitted marketing communications.
If we use third-party customer support or live chat tools, information you submit through those services may be processed to respond to your inquiries.
The processing of information by these providers is subject to the services used and their respective privacy policies.
7. How We Share Personal Information
We may share personal information with service providers where reasonably necessary to operate our business and provide services, including:
E-commerce and hosting providers: To operate our online store.
Payment providers: To process payments, refunds, and payment-related requests.
Shipping and logistics providers: To deliver orders and resolve delivery issues.
Analytics and advertising providers: To measure website performance and advertising effectiveness, where enabled and permitted.
Email and customer support providers: To manage communications and respond to inquiries, where used.
Professional advisers and public authorities: Where necessary for legal compliance, fraud prevention, or legal claims.
We do not sell or rent your contact information, such as your name, email address, or telephone number, to third parties for their independent marketing purposes.
Certain disclosures to advertising platforms may qualify as “sharing,” targeted advertising, or similar regulated activities under applicable privacy laws, even when no money changes hands. Where applicable, you may have the right to opt out of such processing.
We will not use your personal photographs or other personal content in advertising without appropriate authorization or another valid legal basis.
The primary purpose of our website is to sell cycling apparel and provide related services, not to collect personal information for its own sake. We do not require personal information unrelated to a purchase or requested service as a condition of receiving a product or service, except where reasonably necessary or legally required.
8. Data Security
We take reasonable technical and organizational measures to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
Our store uses Shopify's e-commerce infrastructure. Connections to our website and checkout use HTTPS/TLS encryption where supported by the relevant service. Payment information is handled through the applicable payment provider's systems and security controls.
However, no electronic transmission or storage system can be guaranteed to be completely secure. We cannot guarantee absolute security.
You should also take reasonable precautions to protect your account credentials and avoid sending sensitive payment information through unsecured communication channels.
9. International Data Transfers
Because we serve customers in multiple countries and use third-party service providers, personal information may be processed or stored outside the country where you reside.
The data protection laws in those countries may differ from those in your jurisdiction.
Where applicable law requires safeguards for international transfers, we will take appropriate measures, which may include relying on an adequacy decision, approved contractual safeguards, or another lawful transfer mechanism.
You may contact us for further information about international transfers and the safeguards applicable to your personal information.
10. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Policy, including fulfilling orders, providing customer service, maintaining business records, resolving disputes, preventing fraud, and complying with legal obligations.
Retention periods depend on the type of information and the purpose for which it was collected.
For example:
Order and transaction records: Retained as necessary to meet applicable accounting, tax, legal, and business recordkeeping requirements.
Customer service communications: Retained as necessary to respond to inquiries, manage returns and disputes, and maintain relevant service records.
Marketing information: Retained while you remain subscribed or until the information is no longer needed, subject to applicable law.
Analytics and advertising data: Retained according to the settings and retention periods of the relevant services, where enabled.
When personal information is no longer needed, we will take reasonable steps to delete it, anonymize it, or otherwise dispose of it securely, subject to applicable legal requirements.
11. Your Privacy Rights
Depending on your location and applicable law, you may have the right to:
Request access to personal information we hold about you.
Request correction of inaccurate or incomplete information.
Request deletion of personal information, subject to legal exceptions.
Request restriction of certain processing activities.
Request a copy of certain personal information in a portable format.
Object to certain processing activities, including direct marketing.
Withdraw consent where processing is based on consent.
Opt out of certain sales, sharing, or targeted advertising activities where applicable law provides that right.
These rights are subject to applicable legal conditions and exceptions.
11.1 How to Submit a Request
To submit a privacy request, please contact:
Email: servicecycling@outlook.com
Subject: Privacy Rights Request
Please describe your request and provide sufficient information for us to identify the relevant customer record. We may need to verify your identity or authority before responding to certain requests.
We will respond within the time limits required by applicable law.
You will not be discriminated against for exercising privacy rights protected by law.
11.2 Marketing Preferences
You may unsubscribe from promotional emails at any time by using the unsubscribe link in the email or contacting us.
Unsubscribing from marketing communications does not prevent us from sending necessary transactional or service-related messages.
11.3 Rights of EEA and UK Residents
Where applicable, residents of the EEA and the UK may have additional rights under data protection laws, including the right to lodge a complaint with their relevant data protection authority.
You may contact us to exercise your applicable rights.
11.4 Rights of Certain US Residents
Depending on applicable state privacy laws and whether the relevant legal requirements apply to our business, residents of certain US states may have additional rights concerning access, correction, deletion, portability, and opting out of certain sales, sharing, or targeted advertising activities.
Where required, we will provide applicable opt-out mechanisms and honor legally recognized privacy preference signals.
12. Children's Privacy
Our website is intended for a general audience and is not directed to children under the age of 13.
We do not knowingly collect personal information from children under 13 without legally required authorization. Where applicable law establishes a different age threshold or additional requirements, we will comply with those requirements.
If you believe a child has provided personal information to us inappropriately, please contact us so that we can review the matter and take appropriate action.
13. Third-Party Websites
Our website may contain links to third-party websites, social media platforms, payment services, or other external services.
We are not responsible for the privacy practices, security, or content of websites that we do not operate. When you visit a third-party website or use a third-party service, its own privacy policy and terms may apply.
We encourage you to review those policies before providing personal information.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business practices, website features, service providers, or legal requirements.
When we make changes, we will update the “Last Updated” date at the top of this page. Where required by law, we will provide additional notice or obtain consent for material changes.
We encourage you to review this Policy periodically.
15. Contact Us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:
Guangzhou Quqi Clothing Co., Ltd.
Website: https://ykywbike.cc
Email: servicecycling@outlook.com
Business Address: Tairong Business Center, Original Element Creative Park, No. 63 Xizheng Road, Liwan District, Guangzhou, Guangdong, China